Naz Rajan
Positioning
- Messaging
- Niche definition
- Differentiation
- Brand voice
- Elevator pitch
Business Coach & Consultant
Straight-talking coaching and consulting for entrepreneurs who are tired of sounding like everyone else in their market.
Refreshingly different
These are the key areas where I can help you
A few recent wins from client work.
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I help small business owners who know their craft inside out but struggle to explain why a customer should choose them over the next name on the list.
I specifically help coaches, consultants, therapists, trainers, and other experts find the specific thing that makes their business unmistakably theirs, then build the offer, the message, and the sales conversation around it.
After 20 years working with large corporates followed by 15 years and over £100,000 learning from multimillionaire entrepreneurs how their very different business model operates, I am now coaching and sharing this vital wisdom with small business owners.
Based near London UK; Working with clients everywhere.
Get the answers you are seeking
I'm a refreshingly direct coach who tells founders the truth. No fluff!
Some feedback from our clients
Naz asked me one question in our first call that I still think about. Everything I say about my business now starts from that one answer.
Sarah K.
I'd rewritten my website four times before working with Naz. We did it once, properly, and I haven't touched it since.
James T.
Most coaches tell you to niche down. Naz showed me the niche was already there, hiding in plain sight.
Six months in, my prices have gone up twice and nobody's blinked. That's the bit I didn't expect.
Priya M.
I stopped sounding like every other consultant in my inbox. Clients now say they knew exactly what I did within a minute of meeting me.
Daniel O.
The pitch I use today is four sentences long. It took twelve years to get it that short, and one afternoon with Naz to get it right.
Naz doesn't do generic advice. Every session was about my business, not a framework I had to squeeze myself into.
Hannah B.